Investor Brief

Overview

Pawvlov is the only autonomous device that runs systematic desensitization + counter-conditioning - the behavioral protocol veterinary behaviorists prescribe for noise-anxious dogs but can't deliver 24/7. 36M US dogs (roughly 1 in 3) have noise phobia; storms and fireworks trigger panic that escalates over a lifetime if untreated. Today's solutions fail: sedatives (trazodone, gabapentin) suppress panic without changing the conditioning and produce owner guilt; ThunderShirts manage an episode but don't reduce anxiety; Furbo and Petcube were built for engagement - their loud auger click and treat-fling are iatrogenic for anxious dogs; the only intervention that works is a DACVB protocol at $2,100, unavailable at 3 a.m. during a storm and gated by ~90 board-certified behaviorists nationwide with 6-12-week waitlists. Pawvlov runs the gold-standard protocol autonomously: a 4-MEMS mic array detects storms at 80 Hz, a floor-level 120-degree camera reads the dog's body language at 5 fps on an ESP32-S3, and a near-silent <40 dB auger delivers a single treat into a recessed silicone tray only when the dog is classified calm. Three SKUs (S/M/L at $199/$249/$299) plus a $9.99/mo subscription cover cloud inference and the progress dashboard. 85% hardware GM at $26.05 BOM @10K and 80% subscription GM; $215K seed funds engineering, FCC, three-size mold tooling, a 3-DACVB scientific advisory board, a concierge MVP cohort, and the first 1,000-unit run; break-even Month 18 at $50K MRR.

Pawvlov is a countertop behavioral-therapy device for dogs with noise anxiety: it autonomously runs the DACVB systematic-desensitization protocol while the owner is asleep, at work, or away. A 4-MEMS mic array detects storms at 80 Hz, a floor-level 120-degree camera reads the dog's body language at 5fps on an ESP32-S3, and a sub-40-dB acoustic-foam-isolated auger delivers a single treat into a recessed silicone tray only when the dog is classified calm. Three SKUs (S/M/L at $199/$249/$299) plus a $9.99/mo subscription cover cloud inference and the progress dashboard. Market: 36M US dogs with noise anxiety and zero autonomous-therapy competitors. Economics: BOM $26.05 @10K, COGS $37.50 @10K, 85% hardware GM at $249 M SKU, 80% subscription GM. Capital ask: $215K seed funds engineering, FCC, three-size mold tooling, a 3-DACVB scientific advisory board, a concierge MVP cohort, and the first 1,000-unit run; break-even Month 18 at $50K MRR.