Teach your dog that storms mean calm.
Pawvlov is a floor-standing device that pairs thunder and fireworks with a silent, calm-state-only reward, so your dog learns the storm is safe, even when no one is home.
Product walkthrough
A guided look at the product.
The software
Companion mobile app (live calm-window session view with NO manual-dispense control, training-progress trends, storm calendar, BLE setup), a web training dashboard (sessions, calm-vs-anxious trend, storm calendar, device status), and a thin cloud control plane (OTA model/firmware, anonymized telemetry, Stripe subscription). All pose/audio inference stays on-device — no raw frames or audio leave the unit (the BIPA/two-party-consent answer).
Explore in 3D
A closer look at the product — drag to rotate, scroll to zoom.
Drag to rotate · scroll to zoom
Pawvlov vs. the alternatives
What the competing solutions actually do — and what they structurally cannot.
| Capability | Pawvlov Medium | Calmer Canine | Furbo Dog Nanny | ThunderShirt |
|---|---|---|---|---|
| Mechanism | Silent auger, floor-reachable tray, calm-gated dispense | Wearable tPEMF signal generator | Loud auger, flung treat, remote command | Pressure wrap, passive |
| Learns / adapts | Yes — week-over-week calm-vs-anxious trend | No behavioral conditioning | No behavioral conditioning | No |
| Works while you're away | Yes — autonomous, fail-closed | Yes — wearable | Yes — but dispenses regardless of dog's state | Yes — passive comfort only |
| Ongoing cost | $9.99/mo, optional | ~$99/quarter signal generators | $6.99–$9.99/mo Nanny AI | None |
Frequently asked questions
Is this a treat-camera like Furbo or Petcube?
No. Those are built for remote engagement, a loud dispense and a flung treat you watch from your phone. Pawvlov is floor-standing, silent-target, and only rewards inside a verified calm window. It's built for a dog that's already anxious, not a dog you want to entertain.
Will it ever reward my dog while they're scared?
The dispense gate requires a 0.95-confidence calm or alert read before it releases a treat, and that threshold is locked in firmware, not something the app can weaken. If the read is uncertain or anxious, the device does nothing. No dispense is the safe outcome, not a malfunction.
Is the classifier actually validated yet?
Not yet, and we're not going to claim otherwise. Every unit ships in log-only mode until it clears a 95%+ calm/anxious accuracy bar and under 2% false-positive fear-reward on held-out data, reviewed by our veterinary behaviorist advisory board. If it doesn't clear that bar, the documented fallback is audio-only storm detection on a fixed interval.
Does the camera or microphone send footage anywhere?
No. Pose and audio classification run entirely on the device. Raw frames and audio are never uploaded or stored in the cloud; only anonymized session summaries (calm-window counts, dispense timestamps) sync to the app.
Can I dispense a treat manually if my dog seems anxious some other time?
No, and that's deliberate. There is no manual "give treat now" control anywhere in the app. The whole premise is that a reward only means something clinically if it's tied to a verified calm state, not to your dog's proximity to you or the device.
What happens during setup, and how long does it take?
Setup pairs the device over Bluetooth with an out-of-band PIN, plugs into a wall outlet over USB-C, and loads your dog's profile in the app. It's built to take under 15 minutes, with tool-free weekly hopper refills and a monthly tray wash.
"We tried a ThunderShirt, we tried the vet's sedative, and I still felt like I was guessing every storm season. I want to see the trend line move before I trust anything with a treat and a trigger." — Dana R., beta-waitlist applicant, storm-belt homeowner
"My worry with any of these devices has always been what happens if it gets it wrong. A gate that just does nothing when it isn't sure is the only version of this I'd actually put in my living room." — Marcus T., beta-waitlist applicant, apartment owner near fireworks displays
Who this is for
Built for a specific buyer, not everyone
Storm-belt (FL/TX/GA/LA/OK) and apartment-firework-exposed households with a single 20-60 lb dog and an owner-documented noise-anxiety event in the last 6 months; buyer is the primary caretaker who already owns a ThunderShirt. Excludes separation-anxiety-only, aggression, or medical cases, multi-dog kennels/breeders, and remote-dispense seekers.
Who this is NOT for
If this is you, this isn't the product
Not for dogs with separation anxiety unrelated to noise, aggression, or a diagnosed medical condition — those need a vet, not a training device. Not for breeders, shelters, or multi-dog kennels. Not for owners who want a remote 'give treat now' button — Pawvlov structurally has none. Not for dogs under 20 lb or over 60 lb (S/L SKUs are v2, not launch).
What we're validating now
Three things we're collecting evidence on this quarter
- Storm-belt owners of a single 20-60 lb anxious dog will pay $99 for a 30-day manual coaching cohort before any hardware exists.
- DACVB behaviorist referrals will drive at least 3 active referrers and 20%+ of qualified coaching-cohort signups by day 60.
- 25%+ of coaching-cohort graduates will convert to a $249 + $9.99/mo beta device once the classifier reaches validation threshold.
Apply as a design partner
Get value before the product ships
A $99, 30-day Storm-Season Coaching Cohort where the operator manually delivers the calm-window desensitization protocol via weekly calls and video review, before any hardware exists.
Known risks
What we're worried might be wrong
- Dog-pose classifier misclassifies during an anxiety event and rewards a fear state — device becomes iatrogenic, the exact failure the brand attacks; one viral 'Pawvlov made my dog worse' thread collapses the positioning. Mitigation: ships dispense-DISABLED (log-only) until >95% calm/anxious accuracy + <2% false-positive fear-reward on held-out data.
- BIPA / two-party-consent class-action exposure — always-on camera + mic doing pose classification in IL/TX/WA biometric states. Mitigation: on-device-only inference (no frames/audio leave the unit); privacy legal opinion required before retail sale.
- <40 dB auger across variable treat sizes is aggressive — mechanical noise is the #1 failure mode for treat dispensers and the exact differentiator. Mitigation: acoustic chamber (Basotect + MLV), single-flight auger, EOL acoustic test before any unit ships.
Pricing under test
Prices are provisional, deliberately
Three tiers: $99 concierge coaching cohort (pre-device), $249 beta device + 3 months free (device-only WTP test), and $249 + $9.99/mo full retail (steady-state economics test at the Calmer Canine-anchored price).